You are a digital services specialist and have finally taken up the courage to start your own agency. Good thing is that you are an expert in the technical stuff of the job. Bad thing, you haven’t much of a clue on how to price the services you plan to offer. Well, this is okay as nobody is a monopoly of know-how. As it is, money matters are a bit tricky so when you throw in things that are a bit difficult to quantify, the waters get murkier. It really is a delicate balance to value your work versus charge clients what is reasonable. Without further ado, here is a guide you can use to price your digital agency’s work.

How to price different resources

The big question here what resources you are investing. When the resources are identified, it becomes much easier to know what your cost should be. In recent days, it has been noticed that a software or game development company don’t prefer to perform marketing activities on their project. Rather, they prefer to hire a marketing agency to accomplish this goal. Now let’s take a look on the parameters that help to price the marketing services:

Packages and create recurring revenue streams

Providing some of your services as packages can be both advantageous and disadvantageous. Startups who lack experience and may not know the nitty-gritties of say branding a business, may truly appreciate packages offer. So, you are likely to attract those kind of clients. However, it could be bad for you since you will not have negotiating pain points as you have fit all of them in one package.

To create a recurring revenue stream, you need to do a retainer deal. This is workable with large projects that take long periods of time. Here strive to develop a cordial long-term relationship. You can price this by a certain amount of money for specific amount of time per month.

For instance, there are various app development companies India firms, offering retainer packages that include app development and monthly maintenance.


In summary, you need to clearly identify the digital agency services you can perform well and use the above tips to figure out which method works the best for you.

About the Author :

Manoj Rawat, a Growth Hacker, Ideator, Innovator and Experienced SEO, SMM and Marketing Consultant with over 7 years IT experience. He loves to share marketing tips & strategies among online marketers. He is an avid sports person, traveller, explorer & nature lover. You can find Manoj on Quora, LinkedIn and Twitter.