1. One of the most cost-effective marketing strategies is SEO
SEO is one of the most cost-effective marketing strategies because with the right background work and research, you’ll be able to target customers who are searching for your services or products. You don’t approach them in the unlikely way that they want to buy from you.
SEO is the backbone of the house, and advertising is getting more expensive, so you need a solid foundation. If you’re looking for an inexpensive way to generate interest in your business, even if it’s a service-based business or a small business, organic SEO is the way to go, especially if you’re looking for a long-term way to Reduce acquisition costs and improve your brand reputation.
With Google Ads, a small business might pay around $1-2 per click, which can result in a monthly spend of $9,000-10,000. These expenses don’t go away as your business grows. In contrast, SEO attempts to build organic traffic for business websites.
Organic traffic finds and follows links in search results and content across the web that doesn’t have to be paid, and certainly isn’t an ongoing fee.
Your customers are likely to use search engines. Some 93% of online conversations start with a search engine, and 71% of B2B customers start their research with search. If you want to get more customers online, you need to know where they are by building a presence on the search engine results pages (SERPs).
SEO becomes less and less effective over time. According to Search Engine Journal, improving your search rankings and capitalizing on higher organic traffic can take years, but with relentless effort, SEO pays off. SEO is more effective when you use it across multiple channels. You can use SEO to add traction to your social media channels.
2. Google rewards companies for investing on SEO
Google wants to provide the best search results for its users. So you need our help.
If the company:
Invest in the health of your website, optimize it to make it easier for search engines to crawl and consume by human. Know your target audience and create quality content that informs, helps and inspires…
…Google will reward these companies by showing their content on the first page of search results.
SEO can achieve all the things I just mentioned. Google knows this too.
For this reason, Google is promoting SEO as a way of “making it easier for search engines to crawl, index, and understand your content.”
And why Google and the SEO industry have been collaborating for years in person, in meetings, on social media, on web content, and more. It’s a partnership.
SEO and Google are not contradictory. Well, mostly. We can also be grateful for that.
3. SEO increases customer and business trust.
SEO allows businesses to discover:
-what people are looking for.
-What is the intent behind these searches.
-How they give people exactly what they need, when they need it.
Consider all the ways you can build trust through SEO:
First Impressions: Search Results. By appearing on page 1 of search results, people will immediately start trusting you. It must be good if Google chooses it, right? Plus, you can get those clicks if you put in the work in SEO to keep attracting people.
Build More Trust: Content. By understanding what your target customers want at different stages of the buying process and creating content specifically for those stages, you can address real needs. Whether it’s on your website, YouTube channel, or any other SERP feature, you’ll appear at the right time.
Signing of the contract: time spent on site and transitions. A good SEO strategy will help drive further traffic to your website and business. Once they land on your page from search results, additional resources that are easy to browse can entice people to search the site, return, sign up, or make a call.
Businesses that are unsure how to create quality websites and resources can rely on SEO to help them achieve their goals. For example, we have Google’s Search Quality Rating Guidelines. If you’ve read the guide, you know that trust is important to Google.
SEO can help businesses understand these guidelines and create a more trustworthy website.
Yes, SEO can even help improve a company’s online reputation.
4. attracts more visitors to your website
You have a webpage for that reason. Compared to a physical store, you want to reach more individuals. Your SEO plan will raise your ranks and help your website become more noticeable more quickly. The higher the ranking, the more traffic to your website. Better tags, meta descriptions, and keywords will help you rank higher. Your chances of making a sale increase with the number of clicks you receive.
5. You Maintain Competence
This is essential since you do not want to lose potential clients because your rivals are making the most of SEO. Your chances of bringing in the correct customers to your website and product increase as your level of competition increases.
A portion of running a business involves staying one step ahead of your rivals so that you receive traffic and they do not. Naturally, SEO won’t succeed on its own. In order to compete, you must also provide excellent customer service.