Big Data has created a lot of hype in tech market. What creates Big Data? Big Data is actually a large pool of structured, semi-structured and unstructured information available via social media, CRM solutions, websites, news feeds etc.   By using cutting-edge tools to make right sense of Big Data, chief managers can give a significant boost to their business. Big Data equips managers with understanding of customer behavior and ability to take informed business decisions.   Once it is